About Me

MARKETHINK is a web presentation created by Vesna Matijevic he purpose of this presentation is to share my professional marketing experiences, point of views and speeches and articles about variety of marketing and leadership challenges that inspire and motivate my thinking. I am a passionate marketer, consumer expert and team leader. I believe in purpose driven brands, smart and brave decision making, passionate and visionary teams. I have learned the art and science of marketing and consumer research in several global and multinational corporations such as Unilever, Campbell’, Reckitt Benckiser and Mars.

I have had a privilege to work with some of the best and brightest business leaders and used every opportunity to learn from them. At the same time, I had an opportunity to witness and share their dilemmas, struggles and aspirations and emphasize with decisions they had made both good and bad. I believe in authentic and purpose driven leadership. I derived my personal leadership philosophy from different experiences of my life - some from my professional basketball career, others from my political career. The purpose of my leadership philosophy is:
“HELP A TEAM IN ACHIEVING A VICTORY”