“We are all born ignorant, but one must work hard to remain stupid.”
Benjamin FranklinDo you need to outsmart and outrun the competition? Do you need to make better, smarter decisions faster? Are you sometimes unsure if you have the right information to make an educated decision? Or someone need to make sense out of insights that you already have? Are you sometimes unsure if you should do research? And if you do, what kind and how? Most importantly, do you sometimes wonder, what the heck you should do with all that research?
I can certainly help you with it. I have learned the craft from the best consumer and market research strategists in the world. They thought me the most important lessons – you should the research to inform and inspire business decision not to validate them. Research is there to assist business people make better, smarter decisions faster. To make them better. And their businesses more successful. To help companies make products and services consumer desire, while helping business in achieving topline and bottom line results. So, if you need better, smarter decisions faster, do not hesitate to contact me and we can decide if and what type of research is best for you.
AIRWICK AIR FRESHENER AND LYSOL DISINFECTANT - All you need is the air that you breath
Corporate Challenge
- Global corporate growth slowed down and a company need to find to ways to accelerate it
- The company had two “air” brands, but pretty narrow positioning in the market
- The company is interested in an innovation that will revolutionize the air
- New products and business models should be launched globally
My actions
- Defined the scope of the initiative
- Explored insights from adjacent categories such as water and implements interviews
with “air experts” such as extreme mountain climbers and pulmologists - Developed new product ideas with design agencies
- Explored joint venture opportunities
- Evaluated the size and potential of new ideas
BUSINESS RESULTS
