“A business person without strategy is like a traveler without destination.”
Ralph SegerDo you have a complex business or you are building one? Do you have a diverse portfolio, base business, innovation, seasonal? Are you wondering how to organize it, what is the role that each part of your business should play? Are you trying to maximize your investment, get more bang for your bucks or inform your retail strategy in different channels?
→ → → SAMSUNG CASE STUDY
To achieve these goals, you need an advisor - strategic, pragmatic, clear thinker. An advisor who will help you making the right choice to organize your portfolio and maximize your investment. One that can help you understand what will happen rather then what have happened. I have helped business navigate through rough waters of strategic choices, gain clarity and confidence by leading and interpreting complex data. From building masterbrand architectures for Nutella, Kinder and Nestle and Nespresso portfolio to projecting future ROI and advising on investment plans for M&M brand. If you need help with your own business, I will be glad to help you.
MARS CHOCOLATES BRANDS: M&M, Snickers, Twix and Dove - where to invest when every bite counts?
Corporate Challenge
- Fragmented market with variety of different products formats, pack type and flavors
- Aggressive 5 year growth plan growth while business is in decline
- Fierce competitive pressure
- Strong internal requests for topline and bottom line
My actions
- Analysed historical investment levels, return of investment and projected future ROI
- Developed alternative investment plans and advised on how to split money between advertising, trade, consumer promotions, retail channels
- Recommended brands that a company should to put money behind
BUSINESS RESULTS
